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Ty Burrell, Ted Danson, Aziz Ansari, Neil Patrick Harris, Ed Helms, and Jim Parsons. Photo by Dan Busta.
Muji’s Emergency Kits Focus on Design and Function via Japan Trends
As any good Boy Scout would know, it is important to always “Be Prepared”, and the Japanese products giant Muji have taken this to heart in their latest campaign “Itsumo, Moshimo” (Whenever, Whatever). With the disasters in Japan 6 months ago the idea of being ready for any event is still very prevalent in society. Muji have taped into this and in the new campaign have come up with a number of different “emergency situation kits” complete with everything you would need should the moment come.
More from Japan Trends, or see the the Muji online page (in Japanese) here
neeeed!
Good design:
- Is innovative - The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.